Today, where all product research begins with a search engine and many times the best technologies are beat out by companies with better marketing skills, it is key to develop progressive marketing and business development strategies from the earliest stages. Expansion Media is a wholly-owned division of 21ventures, working hand-in-hand with the firm's portfolio companies to create comprehensive growth strategies.
 
By maintaining a team with a variety of skills in marketing, business development and strategic communications, portfolio companies are able to receive the following services:

 

In competitive markets, the difference between success and failure can be which company ranks higher on popular search engines. A high ranking on Google provides exposure that no advertising budget can buy, while information on user-generated websites (Wikis) and good content on blogs and forums can be more effective than even the best paid marketing efforts.

 

Lead generation is a main focus Expansion Media. Combining a variety of business intelligence resources with strategic communications, Expansion Media is able to target industries and raise interest amongst corporate decision-makers on behalf of its clients. Through these lead generation efforts, Expansion Media provides portfolio brands with increased exposure in the marketplace, awareness amongst specific verticals and ultimately a pipeline of parties interested in exploring promoted product or service offerings. By enhancing the capabilities of a portfolio company’s sales team through Expansion Media, 21Ventures can have a more direct hand in the direction and success of its investments.

 

Channeling accurate and compelling messaging to media outlets online and off can generate significant buzz around a company's product or service developments. Creating and maintaining those information distribution channels, in addition to composing and managing the messaging can be a real value to the portfolio.

 

Marketing Communications

Expansion Media specializes in B2B marketing communications; assisting the portfolio with the development of marketing collateral for a range of needs. Creating well-written and designed material can be the difference between handing out a brochure of text, and handing out engaging information on a specific product or service offering. Expansion Media understands this difference and works closely with the portfolio to provide the forward-facing collateral of each brand.
 
Technical Animation

In an industry overwhelmed by complex technologies, 3D technical animations have a unique place in the marketing of those technologies by visually explaining how they work. A visual explanation with vocal narration takes a minute or two to get the point and value of a product across.
  
Trade Show Support

Exposure at industry trade shows is an important aspect to developing and cultivating long-lasting, mutually beneficial relationships. Expansion Media's support services ensure that companies attending trade shows or expos go with the most compelling material to attract the attention of prospective customers and relevant media personnel.